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Does ‘Skinny’ = ‘Stylish?’

February 12, 2011

dietpepsikardashians

Diet Pepsi launched their new “Skinny Can” this fashion week, saying their “slim, attractive new can is the perfect complement to today’s most stylish looks.” They claim that their “taller, sassier new Skinny Can” is a “celebration of beautiful, confident women.” This message caused quite a stir, angering eat disorder activists.  What do you think? A creative campaign or marketing misstep?

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  • Kimberly

    Skinny or curvy…it’s all about how you feel on the inside. I’m curvy and I love it!

  • http://twitter.com/BobbieThomas Bobbie Thomas

    i agree kimberly :)

  • Nora

    Typical, skinny is “perfect” and naturally it’s being hyped by the Kardashians…..thats reason alone not to touch it.

  • TB

    Don’t know about skinny = Stylish, but Diet soda may = stroke…(sorry to be a “Debbie Downer.”

    http://www.huffingtonpost.com/2011/02/09/diet-soda-tied-to-stroke-_n_821058.html

  • Dprice

    Skinny shminny, is that a Vanity Girl Hollywood in the background? Wait is there a Cozy Faux Light Up Lip Gloss in the vanity drawer? Wow, so many great girls and items in one shot! http://www.CozyFaux.com

  • http://livluxmag.com Doni W.

    I think Pepsi knew that this debate would come up when they launched (especially during fashion week).

    But think about it, “diet pepsi” normally diet is tied to the desire to be slimmer so I don’t think it’s that big of a deal. Also, I went to Lincoln center during fashion week and when you have a million things to carry a slimmer can is easier to handle.

    Doni
    http://vimeo.com/20232577

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