October 26, 2015
For the last few years, my best friend Andrea and I have quietly been developing…*drumroll*…. a BEAUTY LINE! We were so proud to have WWD break the news earlier this week, and we’re beyond excited to share the collection with everyone! In case you don’t subscribe to WWD, here are some of the highlights from the article! P.S. Thanks Julie for the fun interview
“Today” show style expert Bobbie Thomas is teaming up with her best friend Andrea DeVos Abraham to launch Woosh Beauty by ProGirl via HSN later this month. Thomas’ first appearance on the channel is Oct. 30; she will return to the channel in December.
This line isn’t Bobbie Thomas Beauty, for a big reason: it’s not one person,” said Thomas. “I was really lucky to have the platform and loyal viewers; Andrea helped us get our start-up funds, and we own 100 percent of the company. This is not a licensee deal — we developed all of our own products, we wrote our own patents.”
“The initial collection includes the MMS (Mobile Makeup System), which retails for $69.99 and is intended to resemble a chic black handbag with a shoulder strap. “It’s the dream makeup case we wanted but couldn’t find, so we made it ourselves,” said Thomas of the EVA-molded case. However, when it’s opened, it turns into a portable vanity.”
“The Fold Out Face, intended to be a complete makeup routine in one portable palette, will be offered in five complexion shades, each $79.95. Each palette includes four all-occasion eye shadows, two concealers (to mix up the perfect custom concealer), two contouring powders, two blushes, two blending powders and a finishing shimmer. Each kit comes with detailed instructions and face charts that show the various ways in which the kit can be used.”